{"id":131683,"date":"2025-06-30T01:29:13","date_gmt":"2025-06-30T08:29:13","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=131683"},"modified":"2025-06-30T01:29:13","modified_gmt":"2025-06-30T01:29:13","slug":"ai-generative-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/seo\/ai-generative-engine-optimization\/","title":{"rendered":"AI Is Changing How We Google: Are You Ready for GEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]In today&rsquo;s changing search landscape, you&rsquo;ll need more than your <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/seo-basics\/\">SEO basics<\/a> to appear in search results pages. With the rise of AI generative engines like ChatGPT and Google Gemini and generative responses like AI Overviews, it&rsquo;s important that your business knows how to appear in AI-generated responses for popular queries &ndash; <strong>and that&rsquo;s where Generative Engine Optimization comes into play.<\/strong><\/p>\n<p>By applying various Generative Engine Optimization strategies to your website&rsquo;s content, you&rsquo;ll be able to reach more customers in the age of AI. Below, I&rsquo;ll take you through key definitions and reveal the important steps your business will need to take to get ahead.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Takeaways <\/h4>\n \n \n<ul>\n<li>The main goal of Generative Engine Optimization is for your content to be cited in AI-generated responses<\/li>\n<li>Generative Engine Optimization differs from Search Engine Optimization due to its focus on AI search engines<\/li>\n<li>AI search queries are typically longer in length and have a conversational tone of voice<\/li>\n<li>AI search engines want to cite clear, comprehensive content sources that answers user questions<\/li>\n<li>Avoid creating shallow content. Focus on content quality, in-depth information, and fulfilling user needs<\/li>\n<\/ul>\n<p><\/p><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What is Generative Engine Optimization (GEO)? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]<strong>Generative Engine Optimization (GEO) is when you optimize your website&rsquo;s content for AI search engines.<\/strong> AI-driven platforms like Chat GPT, Google Gemini, and Perplexity differ from traditional search engines, since their main purpose is to generate unique answers tailored to user queries.\n<p>For example, if a user enters &ldquo;what are the best outdoor walking shoes?&rdquo; into an AI search engine, the AI will generate a detailed response to this query. It may include website links, visual data, images and videos in its response as well.<\/p>\n<p><strong>Your goal is to have your website&rsquo;s content cited in these AI-generated responses<\/strong>, since it&rsquo;ll help your business to increase its visibility online. To achieve this, you&rsquo;ll need to optimize your website, making it easy for the AI search engines to discover your content and relay useful information back to its users.<\/p>\n<p><strong>&#128173; Curious about how AI is evolving elsewhere?<\/strong> Read our guides to <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/ai-seo\/\">AI-powered SEO<\/a> and <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/ai-in-ecommerce\/\">AI in ecommerce<\/a> to find out &ndash; this knowledge can also help your business to achieve its goals![\/vc_column_text][vc_single_image image=&rdquo;131712&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Did you know? <\/h4>\n \n Many AI search engines come with additional ecommerce functionality that shows relevant products to customers. For example, <a href=\"https:\/\/www.websitebuilderexpert.com\/news\/openai-chatgpt-shopping\/\">ChatGPT&rsquo;s shopping feature<\/a> often adds product imagery, pricing, reviews, and direct product links to its AI-generated responses. So, if you&rsquo;re <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/\">building an online store<\/a> and want to increase product visibility, AI may play a crucial role.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>How is GEO Different From SEO?<\/h3>\n<p>In contrast to GEO&rsquo;s AI focus, <strong>SEO is a traditional digital marketing strategy that helps brands get their content seen on classic search engine results pages (SERPs)<\/strong>. For example, this image showcases a Google results page for an ecommerce-related query:[\/vc_column_text][vc_single_image image=&rdquo;131716&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]Think of GEO as the natural evolution of SEO. With AI searches becoming more prevalent, <strong>it&rsquo;s wise to adapt your content to appear in both traditional search results <em>and<\/em> AI-generated responses.&nbsp;<\/strong><\/p>\n<p>The table below will show you the biggest differences between them:[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]Before you dive into GEO yourself,<strong> remember that traditional search engines and AI generative engines handle user queries differently. <\/strong>Here&rsquo;s a quick summary:<\/p>\n<ol>\n<li><strong>Traditional search engines&hellip;<\/strong> focus on specific keywords when looking for relevant content display<\/li>\n<li><strong>AI generative engines&hellip;<\/strong> are more interested in finding high-quality sources to reference and cite in their responses<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<strong>&#129300; Want to learn how Google ranks content in traditional searches? <\/strong>If so, it&rsquo;s time to read my article on <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/google-search-algorithm\/\">understanding the Google algorithm<\/a>.[\/vc_column_text]\n<\/p><div class=\"form-simple\" data-eventcategory=\"feedback\" data-eventaction=\"Email-Subscribe\">\n <form target=\"_blank\" class=\"form-subscribe\" id=\"form-subscribe\">\n\n <div class=\"form-loader\">\n <div class=\"spinner-box\">\n <span class=\"spin-loader\"><\/span>\n <p class=\"form-loader-text\">Verifying<\/p>\n <\/div>\n <\/div>\n\n <div class=\"form-subscribe-info\">\n <p class=\"form-subscribe-title\">It&rsquo;s time to accelerate your business growth.<\/p>\n <p class=\"form-subscribe-subtitle\">Sign up to our FREE newsletter for weekly SEO, social media, &amp; ecommerce tips &ndash; boost traffic today!<\/p>\n <\/div>\n\n <div class=\"form-subscribe-box\">\n <div class=\"input-row input-row-text\">\n <input type=\"text\" class=\"form-control\" name=\"first_name\" placeholder=\"Name\" required>\n <span class=\"input-row-error\">Please fill in your name<\/span>\n <\/div>\n\n <div class=\"input-row input-row-email\">\n <input type=\"email\" class=\"form-control\" name=\"email_address\" placeholder=\"Email Address\" required>\n <span class=\"input-row-error\">Please fill in your email<\/span>\n <\/div>\n\n <div class=\"google-inline-captcha\">\n <div class=\"captcha-message\">\n <span class=\"btn-close\"><\/span>\n <span class=\"form-messages\"><\/span>\n <\/div>\n <\/div>\n\n <button class=\"form-subscribe-button btn btn-primary\" type=\"submit\" data-eventlabel=\"https:\/\/www.websitebuilderexpert.com\/wp-json\/wp\/v2\/posts\/131683\">\n Subscribe <\/button>\n <\/div>\n\n <p class=\"form-subscribe-privacy-policy\">\n By signing up to receive our newsletter, you agree to our <a href=\"https:\/\/www2.mvfglobal.com\/privacypolicy\/b649e\" title=\"Privacy Policy\">Privacy Policy<\/a>. You can <strong>unsubscribe<\/strong> at any time. <\/p>\n\n <\/form>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What Does This Mean for Your Business? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]You can&rsquo;t ignore the rise of AI, since it&rsquo;s popularity will continue to grow in the coming years. According to <a href=\"https:\/\/www.statista.com\/statistics\/1454204\/united-states-generative-ai-primary-usage-online-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a>, it&rsquo;s predicted <strong>that around 36 million online users will be using AI search tools by 2028<\/strong>. If you want to tap into this growing audience and reach more customers, increase brand awareness, and <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/increase-online-sales\/\">boost online sales<\/a>, you need to take action now.[\/vc_column_text][vc_single_image image=&rdquo;131720&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]The rise of AI and GEO can also help you better understand your <a href=\"https:\/\/www.websitebuilderexpert.com\/brand\/what-is-target-audience\/\">target audience<\/a> and their needs. Unlike traditional search queries, <strong>AI search queries tend to be longer and more detailed.&nbsp;<\/strong>\n<p>For example:<\/p>\n<ul>\n<li><strong>Traditional search query:<\/strong> &ldquo;best yoga mats&rdquo;<\/li>\n<li><strong>AI search query:<\/strong> &ldquo;where can I find the best yoga mats? I need a non slip mat that&rsquo;s ideal for my travels abroad&rdquo;<\/li>\n<\/ul>\n<p><strong>The second query is not only longer, but it sounds more natural and conversational in tone too. <\/strong>Once you&rsquo;ve gained a clearer understanding of common queries your customers might ask, you can better tailor your content around their unique needs and boost your business&rsquo; chances of appearing in AI-generated responses.[\/vc_column_text][vc_single_image image=&rdquo;131724&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How to Do GEO <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Now that you understand the fundamentals of GEO, it&rsquo;s time to start optimizing your website&rsquo;s content for AI search engines. Follow the six easy steps below.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]\n<h3>1. Experiment With AI Generative Engines Yourself<\/h3>\n<p>If you want to understand how AI search engines work, you need to use them yourself. As you test out the different platforms available, from ChatGPT to Perplexity, <strong>I recommend completing the actions below:<\/strong><\/p>\n<ul>\n<li><strong>Search for queries related to your industry <\/strong>&ndash; Take a look at the AI-generated responses. What kinds of website sources are cited in the results? And how has the AI model structured its answers?<\/li>\n<li><strong>Take note of any clear patterns <\/strong>&ndash; During this experimentation phase, see if you can recognize patterns in the AI-generated responses. For example, you might find that the AI tends to create bullet pointed lists or cite stats from different websites.<\/li>\n<\/ul>\n<p>Once you&rsquo;ve familiarized yourself with the different kinds of AI-generated responses, think about how you&rsquo;ll tweak your current content to reflect these findings. For example, if you notice that different AI platforms tend to use bullet point lists, you could start bullet pointing key product details if you&rsquo;re <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-sell-online\">selling online<\/a>.[\/vc_column_text][vc_single_image image=&rdquo;131728&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>2. Conduct In-Depth Customer Research<\/h3>\n<p>As part of your Generative Engine Optimization strategy, <strong>you need to have a good grasp of what audiences are typing into AI generative engines. <\/strong>With this knowledge, you can tailor your content around users&rsquo; needs and ensure the information you feature is relevant to them.<\/p>\n<p>During customer research,<strong> keep these crucial questions in mind:<\/strong><\/p>\n<ul>\n<li><strong>What is the user intent?&nbsp;<\/strong>Your customers will use AI search for different reasons. For example, to find specific information, make a purchase decision, or look for a brand. Think about your customer&rsquo;s key needs and tailor your content to them.<\/li>\n<li><strong>What keywords are they using?<\/strong> In AI-powered searches, it&rsquo;s common for users to include longtail keywords or question-based keywords in their queries. So, if you&rsquo;re <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/keyword-research\/\">conducting keyword research<\/a>, watch out for longer keywords such as &ldquo;the best running shoes for summer&rdquo; or &ldquo;which brands have the best running shoes for summer?&rdquo;<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Tip! <\/h4>\n \n If you&rsquo;re struggling to pinpoint the questions customers might be asking AI, I suggest trying out free tools like <a href=\"https:\/\/alsoasked.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AlsoAsked<\/a>. Simply type in a question that&rsquo;s relevant to your audience and the tool will provide you with similar questions related to that topic.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>3. Adopt a Human Tone of Voice<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]AI generative engines use Natural Language Processing (NLP) to understand human search queries and the context behind them. So, <strong>you should be creating content in a conversational tone of voice that&rsquo;s easy for the AI to understand.<\/strong><\/p>\n<p>You can achieve this by:<\/p>\n<ul>\n<li><strong>Leaving out the technical jargon <\/strong>(unless it&rsquo;s required in a specific industry) and using everyday words that everyone can understand<\/li>\n<li><strong>Adding question-based headings<\/strong> that reflect the questions your customers might be asking<\/li>\n<li><strong>Writing like you speak, <\/strong>so your content reflects the natural speech patterns that AI models are attuned to<\/li>\n<\/ul>\n<p><strong>&#129300; Need extra help creating readable copy?<\/strong> Refer to our in-depth guide on <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/writing-for-the-web\/\">writing for the web<\/a>[\/vc_column_text][vc_single_image image=&rdquo;131732&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Tip! <\/h4>\n \n Finding it difficult to write clearly and concisely? I recommend putting your writing through a free tool like the <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway Editor<\/a>. It will tell you if any sentences are too long, giving you the chance to shorten them for a more user-friendly experience.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>4. Create High-Quality Content With E-E-A-T<\/h3>\n<p>To generated responses for users, AI generative engines and AI Overviews will look for informative, trustworthy sources to cite. If you want your own business to make the cut, <strong>you must be creating high-quality content that the AI models can use to create comprehensive answers for users.<\/strong><\/p>\n<p>When creating or updating your website&rsquo;s content, I recommend following Google&rsquo;s E-E-A-T guidelines. Google uses these principles to assess content quality, so they&rsquo;re a fantastic way to make sure that you&rsquo;re on the right track.<\/p>\n<p><strong>Here&rsquo;s a quick summary of E-E-A-T, with actionable examples included:&nbsp;<\/strong>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Tip! <\/h4>\n \n Prioritize content quality over content quantity. Content length doesn&rsquo;t matter as much, since a 3000 word article still won&rsquo;t prove valuable if the information you&rsquo;ve featured is shallow, lacks context, and doesn&rsquo;t answer common user queries.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>5. Improve Your Website&rsquo;s Performance With Technical SEO<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]AI generative engines and search responses will retrieve information from different data sources, so it&rsquo;s important that they can easily access your website&rsquo;s content. If AI models encounter technical issues, like a page that won&rsquo;t load,<strong> they then can&rsquo;t collect and process specific information on your website.&nbsp;<\/strong><\/p>\n<p>To prevent any issues, double check your website&rsquo;s technical SEO, since this will impact the discoverability of your content.<\/p>\n<p><strong>A couple of steps you can take include:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/website-speed-guide\/\"><strong>Improving your website&rsquo;s speed<\/strong><\/a> &ndash; To help AI models process your website&rsquo;s content, make sure that your webpages are quick to load. If you&rsquo;re having issues, try compressing images, videos, and code, or making sure that you&rsquo;re using a Content Delivery Network (CDN) which speeds up load times by storing your content on local servers.<\/li>\n<li><strong>Checking your website&rsquo;s structure <\/strong>&ndash; Your website&rsquo;s navigation must make it easy for the AI to find what it&rsquo;s looking for. Important pages should only be a few clicks away, while your navigation bar should separate different webpages into clear categories.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;131736&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>6. Combine Different Kinds of Website Content<\/h3>\n<p>AI-generated responses won&rsquo;t just include text, but images, videos, and visual data like tables, too. Because AI generative engines can deliver information in a range of different formats, it&rsquo;s worth making sure that your content has some variety.<\/p>\n<p><strong>When creating content, consider adding:<\/strong><\/p>\n<ul>\n<li><strong>Varied <a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/website-imagery\/\">website imagery<\/a>,<\/strong> such as your own photos or infographics<\/li>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/video-optimization-for-your-website\/\"><strong>Optimized video content <\/strong><\/a>that answers different user questions or clearly breaks down a topic<\/li>\n<li><strong>Visual data like graphics or charts<\/strong>, which can also make complex information more digestible for users<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;131740&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n My Final Thoughts on GEO <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Though the rise of AI-powered searches might sound intimidating,<strong> your business doesn&rsquo;t have to fall behind.<\/strong> Now that you&rsquo;re equipped with a deeper understanding of Generative Engine Optimization and know how to adapt your content accordingly, you&rsquo;ll be able to increase your chances of appearing in AI responses to user questions.\n<p>Because the technology is evolving fast, make sure you <strong>don&rsquo;t forget to stay updated with the latest industry news.<\/strong> Experiment with new AI features, set up Google Alerts for notifications on the latest stories, and follow AI experts on platforms like LinkedIn. Sustained, long-term effort is the key to success.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<strong>&#128161;Did you know that you can use AI to create your next website? <\/strong>For more information, read our guides to <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/best-ai-website-builders\/\">AI website builders<\/a> or the best <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/ai-prompts\/\">AI prompts<\/a> you can use to speed up the process[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]In today&rsquo;s changing search landscape, you&rsquo;ll need more than your SEO basics to appear in search results pages. With the rise of AI generative engines like ChatGPT and Google [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":132456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-best.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[406],"tags":[],"class_list":["post-131683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n<title>Generative Engine Optimization &amp; How It\u2019s Done<\/title>\n<meta name=\"description\" content=\"You need to know about Generative Engine Optimization if you want your business to appear in AI-powered searches. Discover how to do GEO in six easy steps!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/seo\/ai-generative-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative Engine Optimization &amp; How It\u2019s Done\" \/>\n<meta property=\"og:description\" content=\"You need to know about Generative Engine Optimization if you want your business to appear in AI-powered searches. 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