{"id":146,"date":"2016-10-31T01:00:35","date_gmt":"2016-10-31T08:00:35","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=146"},"modified":"2025-12-09T17:14:29","modified_gmt":"2025-12-09T17:14:29","slug":"wix-review","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-review\/","title":{"rendered":"Wix Review 2026: Is It Really the Best Website Builder?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&rdquo;2\/3&Prime;][vc_column_text css=&rdquo;&rdquo;]<strong>Wix is our top-rated <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/\"><strong>website builder<\/strong><\/a><strong> for the tenth year in a row<\/strong>. It offers unmatched website features, a large library of stunning templates, and an easy-to-use editor. Because of this, Wix caters to a broad audience, helping users create portfolios as well as online stores.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&rdquo;1\/3&Prime;][vc_single_image image=&rdquo;129459&Prime; img_size=&rdquo;full&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][\/vc_column_inner][\/vc_row_inner]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Key Takeaways &#128269; <\/h4>\n \n \n<ul>\n<li>Wix has the <strong>best AI builder, <\/strong>but also offers <strong>over 2,000 free and fully customizable templates <\/strong><\/li>\n<li>The platform provides a range of built-in features and extensive creative freedom, although this <strong>can be overwhelming<\/strong> for beginners<\/li>\n<li>Wix provides <strong>24\/7 phone and live chat support<\/strong> but doesn&rsquo;t offer email support<\/li>\n<li>Wix has a <strong>free forever plan<\/strong>, but you&rsquo;ll need to upgrade for advanced features and ecommerce, which start at <strong>$17 per month<\/strong><\/li>\n<li>While Wix plans come with plenty of features, <strong>you may want to budget for premium apps and features,<\/strong> such as advanced email marketing<\/li>\n<\/ul>\n<p><\/p><\/div>\n<meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<div class=\"wbe-accordion\" id=\"acc_wix_review_update_box\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc-acc_wix_review_update_box-sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n &#128226; Read about the recent updates I&rsquo;ve made to this page: <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-acc_wix_review_update_box-cont-0\">\n I&rsquo;ve recently updated this review following the rollout of our 2025 research and rankings. While Wix&rsquo;s position as our top choice has remained unchanged, I&rsquo;ve made sure all of our copy is up-to-date and accurate. I&rsquo;ve also added more personal insights about my experience using the builder. <\/div>\n\n\n \n<\/div>\n\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Wix Pros &amp; Cons <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]To get started, I&rsquo;ve highlighted Wix&rsquo;s pros and cons below:[\/vc_column_text][vc_row_inner][vc_column_inner width=&rdquo;1\/2&Prime;][vc_column_text css=&rdquo;&rdquo;]\n<h3>What I Like<\/h3>\n<p>&#10004;&#65039; <strong>Total website management<\/strong><br>\n&#10004;&#65039; <strong>Drag-and-drop editor<\/strong><br>\n&#10004;&#65039; <strong>2,000+ professionally designed templates<\/strong><br>\n&#10004;&#65039; <b>Suite of <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-ai-features\/\">Wix AI features<\/a><\/b><br>\n&#10004;&#65039; <strong>Personalized SEO tools<\/strong><br>\n&#10004;&#65039; <strong>Ecommerce functionality<\/strong> <strong>to sell online<\/strong><br>\n&#10004;&#65039; <strong>24\/7 help and support<\/strong><br>\n&#10004;&#65039; <strong>Wix&rsquo;s free forever plan<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&rdquo;1\/2&Prime;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>What I Dislike<\/h3>\n<p>&#10060; <strong>A<\/strong> <strong>lot of features to wrap your head around<\/strong><br>\n&#10060; <strong>Unlimited storage space only available on Business Elite plan<\/strong><br>\n&#10060; <strong>Can&rsquo;t swap your chosen template<\/strong><br>\n&#10060; <strong>Wix&rsquo;s plans are more expensive than other builders<\/strong><br>\n&#10060; <strong>Slow loading times during my testing<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/p><div class=\"flexi-comp-expert-quotation-wrapper \">\n <div class=\"expert-quotation-heading\">\n <span class=\"title-icon\">\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"16px\" viewbox=\"0 0 19 16\" version=\"1.1\">\n <path style=\"stroke:none; fill-rule:evenodd; fill-opacity:1;\" d=\"M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 \"><\/path>\n<\/svg>\n <\/span>\n\n <h3 class=\"expert-quotation-title\">\n Wix Testing Summary <\/h3>\n <\/div>\n \n <div class=\"expert-quotation-content\">\n <p><em>Wix performs the best in our 2025 website builder research, outranking all others to take the top spot once again. And I&rsquo;m not surprised &ndash; Wix&rsquo;s drag-and-drop editor is easy to use, and the builder offers a range of built-in features and 2,000+ free templates. Because of this, Wix caters to a diverse audience, from personal portfolios to growing online businesses, and it&rsquo;s an easy recommendation for me to make if you&rsquo;re looking to get online.<\/em><\/p>\n <\/div>\n\n <div class=\"expert-quotation-info\">\n <div class=\"expert-details\">\n <div class=\"expert-avatar\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2024\/07\/Emma-Ryan-headshot.png?width=50&amp;height=50&amp;fit=crop\" srcset=\"\" alt=\"Headshot of Emma Ryan\" width=\"50\" height=\"50\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n\n <div class=\"expert-info\">\n <span class=\"expert-name\">\n Emma Ryan <\/span>\n\n <span class=\"expert-title\">\n Lead Writer <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]You can get a quick overview of Wix&rsquo;s key selling points &ndash; as well as its drawbacks &ndash; in our Wix review video:[\/vc_column_text]\n<div class=\"taco-embedded-video youtube\" data-source-video=\"\/\/www.youtube.com\/embed\/qh9Jqacz450?autoplay=1&amp;rel=0&amp;showinfo=0\" data-eventaction=\"video\">\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2026\/03\/Wix-Review-Thumbnail.jpeg\" class=\"poster\" width=\"480\" height=\"270\">\n \n <button class=\"play-btn\" aria-label=\"Play\" title=\"\" play data-eventlabel=\"\/\/www.youtube.com\/embed\/qh9Jqacz450?autoplay=1&amp;rel=0&amp;showinfo=0\">\n\n <svg height=\"100%\" version=\"1.1\" viewbox=\"0 0 68 48\" width=\"100%\">\n <path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#212121\" fill-opacity=\"0.8\"><\/path>\n <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n <\/svg>\n \n <span class=\"screen-reader-text\">Play<\/span>\n <\/button>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What's It Like To Use Wix? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix is highly intuitive, offering two distinct setup paths: an AI chatbot for automated creation or manually editing from a template. Wix will nudge you towards the AI builder, and this is the route I recommend as well since it&rsquo;ll help simplify the onboarding process.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]\n<h3><strong>Using Wix&rsquo;s AI Website Builder<\/strong><\/h3>\n<p>Using Wix&rsquo;s AI chatbot for setup <strong>takes a few minutes to complete, but you&rsquo;ll get a more personalized and custom experience than the regular onboarding process.<\/strong><\/p>\n<p>The conversational chatbot asks questions about your website needs and target audience, pivoting and reacting to your responses live. Based on your answers, it then creates a custom dashboard with a personalized template, pages, apps, and content for your site.<\/p>\n<p>For example, after mentioning I wanted to <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/grow-business-social-media\/\">improve my store&rsquo;s social media presence<\/a> and use <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-blogging-platform-review\/\">Wix&rsquo;s blogging platform,<\/a>&nbsp;it asked me what social media platforms I&rsquo;d like to focus on and what type of blog content I planned to create.[\/vc_column_text][vc_single_image image=&rdquo;114912&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>What&rsquo;s It Like To Design a Website With Wix?<\/h3>\n<p>Wix&rsquo;s unstructured drag-and-drop editor allows for much more precise placement of <a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/\">website design<\/a> elements than <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/comparisons\/shopify-vs-godaddy\/\">Shopify or GoDaddy<\/a>&lsquo;s section based editors, although the choice can feel overwhelming.<\/p>\n<p>The AI website builder generates a template based on the AI chatbot site profile &ndash; <strong>this took some time to load for me so be patient if it doesn&rsquo;t appear immediately<\/strong>.[\/vc_column_text][vc_single_image image=&rdquo;114920&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]If your AI-generated template doesn&rsquo;t match your vision immediately, you can use a template instead or make changes in Wix&rsquo;s editor. <strong>Wix&rsquo;s drag-and-drop editor allows elements to be placed anywhere on the page<\/strong>, and pre-designed sections can be stacked on top of one another to create the page&rsquo;s core structure.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Top Tip &#128161; <\/h4>\n \n Using Wix&rsquo;s editor to move elements around and align them neatly takes practice, since you have to drag them across multiple areas. Take time to experiment with Wix&rsquo;s tools and watch tutorials to gain confidence with the level of creative freedom it grants.<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How Much Does Wix Cost? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-pricing\/\">Wix&rsquo;s pricing<\/a>&nbsp;ranges from&nbsp;<strong>$17 to $159 per month (billed annually) <\/strong>across its four premium plans: Light, Core, Business, and Business Elite. While Wix is slightly more expensive than other builders, you get a lot of features and value for the fee you pay.\n<p>You can get <strong>10% off any Wix plan with our code &ldquo;TAKE10&rdquo;<\/strong> &ndash; see the discounted price in the table below, along with each plan&rsquo;s key features:[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Does Wix have a free plan? &#128176; <\/h4>\n \n Wix has a free plan that you can stay on for as long as you&rsquo;d like. However, your site will feature ads, a Wix-branded domain name, and you&rsquo;ll only have 500MB of storage space.\n<p>While this can be a great way to build familiarity with the builder without spending a cent, <strong>premium tools are locked behind paid plans.<\/strong> It&rsquo;s best to upgrade as soon as possible to give your site a professional appearance and provide the features you need to help your site grow.<\/p>\n<p>After a week or two on the free plan, you&rsquo;ll likely know that Wix is the right builder for you &ndash; when you&rsquo;re ready to publish your site, choose a premium plan to upgrade to that suits your business.<\/p><\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How Many Templates Does Wix Offer? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix&rsquo;s library of <strong>over 2,000 free templates<\/strong> is the largest among the top website builders we&rsquo;ve tested. For example, <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/squarespace-review\/\">Squarespace<\/a> (our top builder for design features) has less than 200 templates to <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/\">build your website<\/a>&nbsp;with.[\/vc_column_text][vc_single_image image=&rdquo;119245&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]I used the preset filters to browse Wix&rsquo;s template library, but there&rsquo;s also a search bar to find relevant themes. Wix&rsquo;s templates are broken down into categories and industries, such as &ldquo;Real Estate&rdquo;, &ldquo;Pets &amp; Animals&rdquo;, &ldquo;Restaurant&rdquo;, and &ldquo;Online Education&rdquo;.[\/vc_column_text]<div class=\"flexi-comp-expert-quotation-wrapper \">\n <div class=\"expert-quotation-heading\">\n <span class=\"title-icon\">\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"16px\" viewbox=\"0 0 19 16\" version=\"1.1\">\n <path style=\"stroke:none; fill-rule:evenodd; fill-opacity:1;\" d=\"M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 \"><\/path>\n<\/svg>\n <\/span>\n\n <h3 class=\"expert-quotation-title\">\n Author's notes <\/h3>\n <\/div>\n \n <div class=\"expert-quotation-content\">\n <p><em>Wix&rsquo;s &ldquo;Portfolio &amp; CV&rdquo; templates have such a variety of styles to match different industries, from business-focused templates to themes for illustrators and creatives. Whichever template I pick, I know I&rsquo;ll have a great foundation to build on when in the editor.<\/em><\/p>\n <\/div>\n\n <div class=\"expert-quotation-info\">\n <div class=\"expert-details\">\n <div class=\"expert-avatar\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2024\/07\/Emma-Ryan-headshot.png?width=50&amp;height=50&amp;fit=crop\" srcset=\"\" alt=\"Headshot of Emma Ryan\" width=\"50\" height=\"50\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n\n <div class=\"expert-info\">\n <span class=\"expert-name\">\n Emma Ryan <\/span>\n\n <span class=\"expert-title\">\n Lead Writer <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Are Wix's Features Any Good? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]<strong>Wix had the strongest set of website features in our 2025 testing <\/strong>that&nbsp;cover a diverse range of needs. These high-quality features include tools for events and bookings, blogging, and social media, giving users everything they need to build and grow their website.\n<p>I&rsquo;ll cover a few key areas in the sections below:[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>&#128269; <strong>SEO<\/strong><\/h3>\n<p>Wix is <strong>the <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/seo\/\"><strong>best SEO website builder<\/strong><\/a><strong> on the market<\/strong>, offering built-in features to help optimize your website, such as:<\/p>\n<ul>\n<li><strong>Customizable URLs<\/strong><\/li>\n<li><strong>Meta titles and descriptions<\/strong><\/li>\n<li><strong>Keyword support from Semrush<\/strong><\/li>\n<li><strong>Google Business Profile integration<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Top Tip &#128161; <\/h4>\n \n Wix&rsquo;s <strong>personalized SEO checklist<\/strong> is really useful for beginners or anyone who needs help with the <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/seo-basics\/\">SEO basics<\/a>. This <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-seo-review\/\">Wix SEO<\/a> tool, which sits under the SEO dashboard, clearly outlines areas for improvement and offers advice to help get your website seen and understood by search engines.<\/div>\n[vc_single_image image=&rdquo;127137&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]\n<h3><strong>&#128232; Email Marketing<\/strong><\/h3>\n<p>Wix provides a <strong>built-in <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/what-is-email-marketing\/\"><strong>email marketing<\/strong><\/a><strong> suite <\/strong>to help you connect with your audience and build engagement. When testing, I could customize a small range of email templates to suit my brand or create an email from scratch with a user-friendly editor. It has the same drag and drop editor as Wix&rsquo;s website editor, which makes it easy to place elements.<\/p>\n<p>With Wix, you can also <strong>set up automation to streamline workflows and view email-specific analytics<\/strong>. In comparison, this is a paid extra on Squarespace which really highlights the value of Wix&rsquo;s plans.<\/p>\n<p>However, Wix&rsquo;s email marketing is capped at 200 email sends per month, so you&rsquo;ll have to upgrade to one of its three premium email plans, which are billed on top of your Wix plan, to send more:<\/p>\n<ul>\n<li><strong>Essentials ($10 per month):<\/strong> 500 monthly email sends<\/li>\n<li><strong>Core ($24 per month):<\/strong> 5,000 monthly email sends<\/li>\n<li><strong>Advanced ($49 per month):<\/strong> one million monthly email sends<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;114928&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3><strong>&#129331; Social Media<\/strong><\/h3>\n<p>Syncing your Wix website and social media accounts will help you connect with people on the platforms they&rsquo;re already using. This is a great way to <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/how-increase-website-traffic\/\">increase traffic to your website<\/a>, boost engagement and generate leads.<\/p>\n<p>With Wix, you can <strong>create new social posts from your Wix dashboard<\/strong> to publish on Facebook, Instagram, YouTube, LinkedIn, and X. You can also add an Instagram feed section to your site, blending your online presence across your site and the social platform.[\/vc_column_text][vc_single_image image=&rdquo;114932&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Can You Sell Online With Wix? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]You can start selling online with one of Wix&rsquo;s three ecommerce plans:<strong> Core, Business, or Business Elite.<\/strong>&nbsp;Pricing<strong> starts at <\/strong><strong>$29 per month (billed annually)<\/strong> for the Core plan.[\/vc_column_text]<div class=\"flexi-comp-expert-quotation-wrapper \">\n <div class=\"expert-quotation-heading\">\n <span class=\"title-icon\">\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"16px\" viewbox=\"0 0 19 16\" version=\"1.1\">\n <path style=\"stroke:none; fill-rule:evenodd; fill-opacity:1;\" d=\"M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 \"><\/path>\n<\/svg>\n <\/span>\n\n <h3 class=\"expert-quotation-title\">\n What the researchers think... <\/h3>\n <\/div>\n \n <div class=\"expert-quotation-content\">\n <p><em>If you&rsquo;re thinking about setting up an online store, Wix is a fantastic choice! What really stood out to me &ndash; and why we rated it so highly &ndash; is the huge range of features that make it easy to manage everything in one place. I especially loved the ability to customize invoices for that personal touch, the detailed analytics that show exactly what&rsquo;s selling (and what&rsquo;s not), and the seamless integration with channels like Google Shopping and social media. Plus, you can sell anything &ndash; from physical products to subscriptions &ndash; making it a great way to keep customers coming back!<\/em><\/p>\n <\/div>\n\n <div class=\"expert-quotation-info\">\n <div class=\"expert-details\">\n <div class=\"expert-avatar\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2024\/01\/02083106\/Ollie-Simpson-headshot.png?width=50&amp;height=50&amp;fit=crop\" srcset=\"\" alt=\"Headshot of Ollie Simpson\" width=\"50\" height=\"50\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n\n <div class=\"expert-info\">\n <span class=\"expert-name\">\n Ollie Simpson <\/span>\n\n <span class=\"expert-title\">\n Senior Research Executive <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/wix-ecommerce-review\/\">Wix eCommerce<\/a> provides essential sales features, including abandoned cart recovery, discounts, social media selling, and back-in-stock notifications. More advanced functionality, such as automated sales tax and multiple currencies are only available on the Business or Business Elite plan.[\/vc_column_text]\n<div class=\"taco-highlighted-block secondary\">\n \n <h4 class=\"title-block\">\n \n What's new with Wix? &#128187; <\/h4>\n \n In November, Wix teamed up with shipping supplier UPS to streamline order fulfillment. This new UPS integration for Wix Shipping, which is available for merchants in the US and Canada, allows sellers to automate UPS fulfillment and manage everything from their Wix dashboard.<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What AI Tools Does Wix Come With? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/how-use-wix-ai\/\">Wix&rsquo;s AI website builder<\/a> helps you begin your online journey, but you can also use its suite of AI tools to create content and tweak your pages.\n<p>Wix&rsquo;s AI features can support with:<\/p>\n<ul>\n<li><strong>Content generation<\/strong> &ndash; Use <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/ai-content-creation-tips\/\">AI for content creation<\/a>, including text for your site, trailers for uploaded videos, product descriptions, and more based on a brief prompt<\/li>\n<li><strong>Theme design<\/strong> &ndash; an AI theme assistant was introduced to Wix&rsquo;s editor in September 2024, offering real-time recommendations on design elements<\/li>\n<li><strong>Color schemes<\/strong> &ndash; let AI pull inspiration from your brand&rsquo;s logo or describe the type of color style you&rsquo;re looking for, such as &ldquo;colorful and bold&rdquo;<\/li>\n<li><strong>Page sections<\/strong> &ndash; choose from a variety of section types, such as &ldquo;About&rdquo;, &ldquo;Services&rdquo;, or &ldquo;Subscribe&rdquo; and add text that the AI tool should include<\/li>\n<li><strong>SEO<\/strong> &ndash; Wix can create meta titles and descriptions for you, helping users tackle SEO best practices<\/li>\n<li><strong>Image editing<\/strong> &ndash; use AI to enhance and edit visuals, improve the quality of images, and even remove or refine image backgrounds<\/li>\n<li><strong>Email marketing<\/strong> &ndash; let Wix create email templates and marketing content<\/li>\n<li><strong>Website analytics<\/strong> &ndash; get AI-generated insights into your website&rsquo;s performance and traffic, and also receive recommendations to help optimize your site<\/li>\n<li><strong>Customer engagement<\/strong> &ndash; Wix&rsquo;s AI site-chat responds to queries for you, delivering customer service 24\/7 and offering helpful information to website visitors, such as product suggestions<\/li>\n<li><strong>Business support <\/strong>&ndash; <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-astro-ai\/\">Wix Astro<\/a> is a built-in chatbot that can offer assistance, carry out tasks for you, produce content, and more<\/li>\n<\/ul>\n<p>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n <h4 class=\"title-block\">\n \n What's new with Wix? &#128187; <\/h4>\n \n Wix introduced a new <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/best-ai-tools-small-business\/\">AI tool for small businesses<\/a> in January 2025: <a href=\"https:\/\/www.websitebuilderexpert.com\/news\/wix-business-launcher\/\">Business Launcher<\/a>. This tool helps you build a new business from scratch, generating business ideas that complement your skills and interests and curating a detailed launch kit. When I tested the new feature myself, I was impressed by the content in the kit, which outlined actionable steps to help me get the ball rolling.<\/div>\n[vc_single_image image=&rdquo;114936&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Does Wix Have an App Market? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix has an app market with <strong>over 800 third-party apps to enhance your site&rsquo;s functionality.<\/strong> You can browse Wix&rsquo;s team picks, trending apps, or filter the market by category, such as &ldquo;Marketing&rdquo; or &ldquo;Services &amp; Events&rdquo;.\n<h3>How Much Do Wix Apps Cost?<\/h3>\n<p>Some apps are free to use, such as Wix&rsquo;s native apps, which include Wix Bookings (for scheduling appointments) and Wix Pro Gallery (to showcase professional images), an essential add-on for <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/photography\/\">photography websites<\/a>.<\/p>\n<p><strong>Other apps offer free trials or premium plans, so you can spend as much as you&rsquo;d like on these optional extras<\/strong>. For example, email marketing app Omnisend has premium plans that start from $10 per month (billed annually).[\/vc_column_text][vc_single_image image=&rdquo;119056&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How Does Wix Protect Your Site? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix provides all of its websites with a <strong>free SSL certificate<\/strong> to help keep your site encrypted. This reassures visitors that they can browse your pages safely without risking their personal data.\n<p>Wix also guarantees that its sites are PCI compliant and anti-fraud protection is in place, meaning online payments are safeguarded. You can rest assured that Wix&rsquo;s expert security team is constantly looking out for suspicious activity on the Wix network to address any information security threats.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How To Contact Wix for Support <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Along with Shopify, <strong>Wix offers the best customer support<\/strong> out of all the builders we&rsquo;ve tested. Wix provides the following support channels:\n<ul>\n<li><strong>24\/7 phone support<\/strong><\/li>\n<li><strong>Live chat<\/strong>, available Monday to Friday, between 2AM and 6PM EST<\/li>\n<li><strong>Social media<\/strong> platforms, including Facebook, Instagram, X, and TikTok<\/li>\n<li><strong>Help Center<\/strong> full of guides on topics such as &ldquo;Connecting a domain&rdquo; or &ldquo;Promoting your site&rdquo;<\/li>\n<li><strong>SEO Learning Hub<\/strong> for expert support on all things SEO<\/li>\n<li><strong>Wix Learn<\/strong> provides video tutorials and online courses<\/li>\n<li><strong>Community forum <\/strong>so you can connect with and learn from other Wix users<\/li>\n<li><strong>Support within the editor<\/strong> &ndash; you can browse the Help Center for guidance without leaving the editor, and you can get a tour of the editor&rsquo;s features by selecting &ldquo;Help&rdquo; in the navigation bar<\/li>\n<li><strong>Expert advice<\/strong> on a variety of topics, including marketing and content<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;114944&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]Wix offers responsive support via live chat, which is a fast way to get help with your website. <strong>Wix doesn&rsquo;t provide email support<\/strong> like Hostinger and Squarespace, but its live chat connects users to an AI-powered assistant in under 10 seconds (based on our testing).[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Is Wix Better Than Its Competitors? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix is the best website builder on the market &ndash; it&rsquo;s been our top-rated choice for 10 years in a row. That said, it won&rsquo;t be the right fit for every website owner or business, so it&rsquo;s worth checking out the competition too.\n<p>&#10145;&#65039; <strong>Squarespace is the <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/easiest\/\"><strong>easiest website builder<\/strong><\/a><strong> to use<\/strong>, according to our research. While Wix is also beginner-friendly, Squarespace&rsquo;s drag-and-drop editor offers more structure than Wix, and its quality designs make it easy to create something stylish.<\/p>\n<p>&#10145;&#65039; <strong>Hostinger has cheaper starting prices<\/strong>, making it a more affordable option for those on a tight budget, though its website features don&rsquo;t match Wix&rsquo;s.<\/p>\n<p>&#10145;&#65039; <strong>Shopify is the <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/\"><strong>best ecommerce website builder<\/strong><\/a>, outperforming Wix with its intuitive product backend and superior sales features, such as customizable checkout pages. If you want to build an online store, I recommend trying a dedicated ecommerce platform like Shopify.<\/p>\n<p>&#10145;&#65039; <strong>GoDaddy has a quicker onboarding process<\/strong>, plus it has some of the best pricing on the market. In fact, it&rsquo;s a simple, yet affordable, alternative to Wix if you&rsquo;re only looking to build a personal or informational website.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How We Test Wix's Website Builder <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]We regularly test and review website builders so we can bring you accurate and up-to-date recommendations. Our in-house research team has carried out <strong>over 300 hours of data collection<\/strong> <strong>and analysis<\/strong>, meaning we have the data to back it up when we say that Wix is the <em>best<\/em> website builder overall.\n<p>I also spend hours testing each builder &ndash; in this case, Wix &ndash; to share my personal experiences with the editor and available features. This helps me share unique insights and opinions that only someone who has used the builder can provide.[\/vc_column_text]<meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<\/p><div class=\"wbe-accordion\" id=\"acc_wix_review_methodology\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc-acc_wix_review_methodology-sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n Read more about how we test website builders &#11015;&#65039; <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-acc_wix_review_methodology-cont-0\">\n To determine our rankings, <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/how-we-conduct-our-website-builder-research\/\">our research process<\/a> looks at six core categories:\n<ul>\n<li><strong>Website Functionality: 30%<\/strong><\/li>\n<li><strong>Design Features: 25%<\/strong><\/li>\n<li><strong>Pricing: 15%<\/strong><\/li>\n<li><strong>User Experience: 15%<\/strong><\/li>\n<li><strong>Help and Support: 10%<\/strong><\/li>\n<li><strong>Reputation: 5%<\/strong><\/li>\n<\/ul>\n<p> <\/p><\/div>\n\n\n \n<\/div>\n\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Final Verdict: Should You Build a Website With Wix? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Wix caters to a wide range of industries and users of all skill levels. It&rsquo;s a great option if you&rsquo;re looking to build a simple site, like a blog or portfolio, and you can get started with its free plan to test things out. However, it&rsquo;s also ideal for small businesses looking to manage and grow their brand online.\n<p>Our 2025 research highlighted <strong>Wix as the best website builder overall,<\/strong>&nbsp;thanks to its impressive features, easy drag-and-drop editor, and customer support options.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wix is a pure drag &amp; drop website builder that gives you hundreds of beautiful designs. They also provide you with phone &amp; email support.<\/p>\n","protected":false},"author":143,"featured_media":120936,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-best.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,111],"tags":[411],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-builders","category-wix","tag-wix"],"acf":[],"yoast_head":"\n<title>Wix Review 2026: Our Expert Look at Wix\u2019s Pros &amp; Cons<\/title>\n<meta name=\"description\" content=\"Wix is our top-rated website builder overall. My Wix review takes a closer look at the platform, examining its pricing, ease of use, features, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wix Review 2026: Our Expert Look at Wix\u2019s Pros &amp; Cons\" \/>\n<meta property=\"og:description\" content=\"Wix is our top-rated website builder overall. 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