{"id":27731,"date":"2019-10-31T07:35:16","date_gmt":"2019-10-31T14:35:16","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=27731"},"modified":"2024-02-07T00:00:01","modified_gmt":"2024-02-07T00:00:01","slug":"how-to-market-a-product","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/","title":{"rendered":"How to Market a Product and Successfully Sell Online"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Anyone still getting used to business in the digital age has wondered how to market a product and <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/how-to-attract-customers-to-online-store\/\">attract customers to your online store<\/a>. The good news is, you&rsquo;ve already done the work, and have a product that you know will sell. At this point, it&rsquo;s just a matter of getting it in front of the right audience &ndash; and we&rsquo;ve compiled a list of the most effective techniques for doing just that.<\/span><\/p>\n<h3>Top 13 Ways to Market a Product Online<\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">Referral Marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Showing authority<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Search Engine Optimization (SEO)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Building community<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using customer posts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Personalizing the customer experience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Search Engine Marketing (SEM)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Blogging<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using other platforms<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Knowing your competition<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Strong copy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Strong visuals<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Don&rsquo;t be scared off by some of the techier-sounding points. All of these strategies are beginner-friendly, and we&rsquo;ve given each an Ease of Setup score out of 5, so you&rsquo;ll know exactly what you&rsquo;re getting into!<\/span>[\/vc_column_text]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 1. Referral Marketing <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 3\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Referral marketing is the kind of word-of-mouth advertising you get when people tell their friends about your business. This is easily the most effective marketing method, because people are getting recommendations from sources they trust &ndash; you&rsquo;d probably take a friend&rsquo;s word over a Google search result. In fact, <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">referral leads convert 30% better<\/span><\/a><span style=\"font-weight: 400;\"> than leads generated from other marketing channels.<\/span><\/section><\/p>\n<p><span style=\"font-weight: 400;\">Referral marketing is even more powerful in the age of the internet, because one share on Facebook or repost on Instagram can reach so many people at once. While the best referral marketing &ndash; i.e., unprompted customer shares &ndash; is partly out of your control, you can encourage people to post about your products by providing special offers or discounts in return.<\/span>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n \n <strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/\">Build an Online Store<\/a> &ndash; 9 easy steps to success&nbsp;<\/strong>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-sell-online\/\">How to Sell Online<\/a> &ndash; Our in-depth guide<\/strong><\/p><\/div>\n\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 2. Showing Authority <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 5\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">When people research a product, they want to find out whether or not they&rsquo;re buying from a reliable source. Creating a professional website is a great opportunity to establish your business (and by association, your products) as high quality.<\/span>\n<p><span style=\"font-weight: 400;\">Luckily, there are a range of website building options that make it easy to put together a sleek site &ndash; and you won&rsquo;t need any technical or coding knowledge to do it. Platforms like <\/span><a class=\"js-aw-brand-link\" href=\"https:\/\/www.websitebuilderexpert.com\/go\/shopify-shopifyhowtopromoteproducts\" target=\"_blank\" rel=\"nofollow noopener sponsored\" data-feed=\"zgaoMzQ56wyqXvlPQksYmjHKzvhAIwoh\" data-cta-type=\"inline-link\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/go\/bigcommerce-bigcommercehowtopromoteproducts\" target=\"_blank\" rel=\"nofollow noopener sponsored\" data-cta-type=\"inline-link\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a> <span style=\"font-weight: 400;\">allow you to set up ecommerce websites that you can sell your products on, in no time at all. We spoke to Francis Holmer, founder of <\/span><a href=\"https:\/\/ripped-kit.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RippedKit<\/span><\/a><span style=\"font-weight: 400;\">, about why he chose Shopify to help promote his business:<\/span>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n \n \n<blockquote><p><span style=\"font-weight: 400\">&ldquo;It is a well-maintained platform that provides everything I need for website management, updates, pricing, order fulfilment, customer communication etc.&rdquo; <\/span><\/p><\/blockquote>\n<p><\/p><\/div>\n[vc_single_image image=&rdquo;27843&Prime; img_size=&rdquo;full&rdquo; alignment=&rdquo;center&rdquo; onclick=&rdquo;custom_link&rdquo; img_link_target=&rdquo;_blank&rdquo; link=&rdquo;https:\/\/ripped-kit.co.uk\/&rdquo; rel=&rdquo;noopener noreferrer&rdquo;][vc_column_text]<span style=\"font-weight: 400;\">There&rsquo;s no shortage of great platforms to help you accomplish the same!<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 3. SEO <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 3\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Once you&rsquo;ve set up your stunning online store, the next step is to make sure potential customers can see it. SEO, or Search Engine Optimization, is the process of getting your site to rank higher on popular search engines like Google. You can better optimize your site in a number of ways, like choosing short and relevant page URLs, and making sure you title your pages with relevant search keywords.<\/span>\n<p><span style=\"font-weight: 400;\">Keywords are important, because if you want your product pages to rank highly in search results, you need to know what potential buyers are actually searching <\/span><i><span style=\"font-weight: 400;\">for. <\/span><\/i><span style=\"font-weight: 400;\">First, you can brainstorm a list of keywords relevant to your product that you think would be worthwhile to focus on. Then, you can use a free tool like <\/span><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> (or a paid tool with more in-depth capabilities) to find out how much search volume those phrases get per month, and choose your top keywords accordingly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think SEO sounds a little intimidating, you&rsquo;re not alone. In fact, an endless number of blogs have been created just to help people new to the SEO game. Some of these blogs are better than others, and we have a few favorites:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ahrefs Blog<\/span><\/a><span style=\"font-weight: 400;\"> covers all the bases of SEO, from keyword research to link building, in a beginner-friendly way. It&rsquo;s full of digestible tips and how-to guides, so you can read with speed and then get to work!<\/span><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Moz Blog<\/span><\/a><span style=\"font-weight: 400;\"> you might think of SEO as a pretty dry topic to base an entire blog on, but Moz manages to write pieces as entertaining as they are informative.&nbsp;<\/span><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SemRush Blog<\/span><\/a><span style=\"font-weight: 400;\"> writes easy-to-understand content that will help you get comfortable with all of the latest SEO lingo.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n \n <strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/seo\/\">3 Best Website Builders for SEO<\/a> &ndash; The best options for optimizing your site with ease<\/strong>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/simple-yet-powerful-seo-tip-backlinks\/\">Simple SEO Tip<\/a> &ndash; Learn about backlinks, and see what they can do for your site<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-write-meta-descriptions\/\">How to Write Meta Descriptions<\/a> &ndash; Learn how to effectively drive traffic to your site&nbsp;<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/best-online-marketing-courses\/\">Best Online Marketing Courses<\/a><\/strong> &ndash; <strong>Improve your digital marketing skills with one of these brilliant courses<\/strong><\/p><\/div>\n\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 4. Building Community <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 5\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">This strategy is successful for the same reason as referral marketing: people love to hear from each other. It&rsquo;s one thing for <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">to rave about your own product, but it&rsquo;s another (more lucrative) thing for customers to do it <\/span><i><span style=\"font-weight: 400;\">for <\/span><\/i><span style=\"font-weight: 400;\">you. And according to one study, customers spend 19% more after <\/span><a href=\"https:\/\/www.visioncritical.com\/blog\/online-communities-roi-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">joining a company&rsquo;s online community<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<p><span style=\"font-weight: 400;\">There are two effective ways to build up your digital customer community. You can set up a forum (or even just a comments section) on your brand&rsquo;s website, and you can also set up a forum on one of your brand&rsquo;s social media pages, like Facebook. By allowing people who shop for your products to come together and talk about them, you&rsquo;re creating a digital home for customer reviews. This sense of community will encourage old buyers to come back, and new buyers will feel confident in their purchase after reading positive reviews.<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/p><\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 5. Using Customer Posts <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 5\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Once people have a voice to talk about your products online, you can let the resulting publicity speak for you. Reposting quotes and photos from customers, AKA User Generated Content (UGC) on your own social media pages is a great way to show that real people are enjoying your products. The resulting social proof makes a real difference &ndash; 92% of people will <\/span><a href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">trust a recommendation<\/span><\/a><span style=\"font-weight: 400;\"> from a peer, and 70% of people will trust a recommendation from someone they don&rsquo;t even know. <\/span>[\/vc_column_text]\n<div class=\"taco-highlighted-block primary\">\n \n \n \n<h4>Find out more<\/h4>\n<p>Learn <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-use-online-reviews-infographic\/\"><strong>How to Use Online Reviews to Market to Different Generations<\/strong><\/a> in our handy infographic!<\/p><\/div>\n\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 6. Email Marketing <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 4\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/what-is-email-marketing\/\">Email marketing<\/a> is a powerful way to promote your product to a ton of interested customers at once. Especially since at least 99% of consumers <\/span><a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">check their email<\/span><\/a><span style=\"font-weight: 400;\"> on a daily basis. You can use platforms like <\/span><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><span style=\"font-weight: 400;\"> to allow customers to subscribe to automated marketing emails from you and your business. These sign-ups happen through forms that you can integrate on your website.&nbsp;<\/span>[\/vc_column_text][vc_single_image image=&rdquo;27903&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]<span style=\"font-weight: 400;\">You can use email marketing to help with abandoned cart recovery, too. You can automatically email people who have put items in their cart, but left the site before completing a purchase. Studies show this works &ndash; 50% of users who opened a <\/span><a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cart abandonment email<\/span><\/a><span style=\"font-weight: 400;\"> went on to complete the purchase.<\/span>\n<p><span style=\"font-weight: 400;\">Email marketing is also an excellent tool to let your customers know that they&rsquo;re valued. Since you can tailor the content of your emails based on buying history and preferences, your customers will appreciate that you&rsquo;re showing them products that are relevant to them. Which brings us to&hellip;<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/p><\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 7. Personalizing the Customer Experience <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of Setup: 5\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Over all the other options available, buying customers have chosen <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> product &ndash; and you should show them that you appreciate it! In addition to tailored email marketing, there are a lot of small ways to show each buyer that you value them uniquely. You can allow customers to create profiles on your site, or even offer specific discounts based on buying history. Every bit of personalization counts &ndash; 88% of marketers say they&rsquo;ve seen a <\/span><a href=\"https:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">measurable improvement in their business<\/span><\/a><span style=\"font-weight: 400;\"> after implementing such tactics.<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 8. Search Engine Marketing (SEM) <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 4\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">SEM is basically the paid alternative to SEO, in which you&rsquo;d pay to place an ad at the top of search results for certain keywords. SEM is the only option on this list that isn&rsquo;t free, but it can be a worthy investment: <\/span><a href=\"http:\/\/www.websiteoptimization.com\/speed\/tweak\/effectiveness-sem-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEM comes second only to SEO<\/span><\/a><span style=\"font-weight: 400;\"> in terms of effectiveness, and it requires much less technical knowledge to implement. It&rsquo;s also a fast way to give your brand and products a web presence, which is invaluable since <\/span><a href=\"http:\/\/www.websiteoptimization.com\/speed\/tweak\/effectiveness-sem-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital ad spending surpassed TV<\/span><\/a><span style=\"font-weight: 400;\"> for the first time in 2017, and we&rsquo;re only getting more tech-obsessed. <\/span>[\/vc_column_text][vc_single_image image=&rdquo;27907&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 9. Blogging <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 4\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Blogging gets a 4\/5 for ease of use, because most website builders and ecommerce platforms make it easy to set up a blog function on your site. But we can&rsquo;t give blogging a 5\/5, because while anyone can make a blog, not everyone can make an <\/span><i><span style=\"font-weight: 400;\">effective <\/span><\/i><span style=\"font-weight: 400;\">blog.&nbsp;<\/span>\n<p><span style=\"font-weight: 400;\">Useful, well-written content is what makes a blog that can actually drive sales. When you write great posts, other people will share and link to them, which increases your site&rsquo;s legitimacy in the eyes of search engines. A great blog will improve your SEO and SEM efforts by improving the rankings of all of your pages, not just your blog posts. That means your product pages will be more visible in search results when customers are ready to buy from you.<\/span>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n \n <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-start-a-blog\/\"><strong>How to Start a Blog<\/strong><\/a> <strong>&ndash; We&rsquo;ve written a complete beginner&rsquo;s guide<\/strong>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/blogging-platforms\/\">Best Blogging Platforms<\/a> &ndash; A ranking of the top ten<\/strong><\/p><\/div>\n\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 10. Using Other Platforms <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 4\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Just as you should personalize the customer experience on your site, you should also know your customers well enough to know which social media sites they frequent. There&rsquo;s no point running an ad campaign on Facebook if your target demographic is Instagram-obsessed teens. This is an example of working <\/span><i><span style=\"font-weight: 400;\">smarter, <\/span><\/i><span style=\"font-weight: 400;\">not <\/span><i><span style=\"font-weight: 400;\">harder <\/span><\/i><span style=\"font-weight: 400;\">&ndash; once you have your promo materials ready to go, it&rsquo;s only a matter of knowing where to place them. Quick tip: you can&rsquo;t go wrong by starting with YouTube, since <\/span><a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1.9 billion logged-in users<\/span><\/a><span style=\"font-weight: 400;\"> visit the site every month!<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 11. Knowing Your Competition <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 3\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">It&rsquo;s always a good idea to know what your competitors are doing right. But it&rsquo;s also a great idea to know what they&rsquo;re lacking, so that <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">product can be the solution that fills that space. You can figure out which customer base to focus on by identifying the needs that are not being addressed by your competitors. This is easier said than done, but it&rsquo;s a worthy time investment that can help your brand become the authority in a new space.<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 12. Strong Copy <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 3\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">Once you&rsquo;ve done all your research &ndash; and then some more research &ndash; you&rsquo;ll be ready to tell your audience why they need your amazing product in their lives. Having that research base will instantly make your writing more relatable, but you should take it a step further by really investing in your copy.&nbsp;<\/span>\n<p><span style=\"font-weight: 400;\">We&rsquo;ve given this a 3\/5, because every brand is different. You might feel comfortable writing product descriptions yourself, or you might want to bring in a copywriter to turn a &ldquo;good doughnut&rdquo; into a &ldquo;must-have breakfast sensation.&rdquo;<\/span>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block secondary\">\n \n \n <strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/writing-for-the-web\/\">Writing for the Web<\/a> &ndash; 19 tips on writing for a digital audience&nbsp;<\/strong>\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/how-to-write-a-call-to-action\/\">How to Write a Call to Action<\/a> &ndash; boost conversions with these expert tips<\/strong><\/p><\/div>\n\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 13. Strong Visuals <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"taco-highlighted-block primary\">\n \n \n <strong>Ease of setup: 4\/5<\/strong><\/div>\n[vc_column_text]<span style=\"font-weight: 400;\">On a similar note, you can&rsquo;t underestimate the value of great images. This is especially true of product images on ecommerce sites, because people want to see exactly what they&rsquo;re ordering before they commit. If you have great products, then this is just a matter of showing it &ndash; and again, you can take these photos yourself or bring in an experienced photographer. Product <\/span><i><span style=\"font-weight: 400;\">videos <\/span><\/i><span style=\"font-weight: 400;\">are also an increasingly effective promo method. In fact, viewers are anywhere from 64-85% more likely to buy <\/span><a href=\"https:\/\/neilpatel.com\/blog\/product-videos-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">after watching a product video<\/span><\/a><span style=\"font-weight: 400;\"> (you&rsquo;ll probably want to bring in an experienced videographer for these, since they&rsquo;re so high impact!).<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Which Methods Should You Use? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]<span style=\"font-weight: 400;\">All of the above methods are helpful for any business, but some will be more applicable to your product than others. If you&rsquo;re wondering how to market a new product, then a concrete approach like SEM has the right amount of push. If you&rsquo;re trying to promote a product with an established customer base, then you might try referral marketing to reach a wider audience. If you&rsquo;re trying to appeal to existing customers, then email marketing is a great way to re-engage your audience.&nbsp;<\/span>\n<p><span style=\"font-weight: 400;\">The top three factors to consider when choosing how to promote a product are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The target customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The size of your business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&rsquo;re stuck on a place to start, methods like blogging and showing authority are simple ways to boost any product&rsquo;s reputation!<\/span>[\/vc_column_text][vc_single_image image=&rdquo;78437&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/p><\/section>\n\n\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Final Thoughts <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]<span style=\"font-weight: 400;\">There are endless ways to market a product online, but we&rsquo;ve chosen the 13 easiest and most effective strategies. Which one you choose will depend on the three factors above. To recap:<\/span>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Whether you&rsquo;re ready to shell out for SEM or just want to spread the word through customer posts, it always helps to have confidence. You already have a strong product &ndash; now it&rsquo;s time to brag. And if you have SEO tips or advice of your own, don&rsquo;t hesitate to share with us in the comments!<\/span>[\/vc_column_text]\n <footer>\n <div class=\"taco-back-to-top-link\">\n <a href=\"#\">\n Go to the top\n <img src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/icon-long-arrow-up.svg?width=12&amp;height=12\" srcset=\"\" alt=\"\" width=\"12\" height=\"12\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/a>\n <\/div>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Anyone still getting used to business in the digital age has wondered how to market a product and attract customers to your online store. The good news is, you&rsquo;ve already [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":121092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-how-to.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407],"tags":[],"class_list":["post-27731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\n<title>How to Market a Product | 13 Effective Strategies<\/title>\n<meta name=\"description\" content=\"Marketing your products online is a whole new business challenge. We&#039;ve gathered 13 of the best strategies, and scored them based on ease of setup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market a Product | 13 Effective Strategies\" \/>\n<meta property=\"og:description\" content=\"Marketing your products online is a whole new business challenge. We&#039;ve gathered 13 of the best strategies, and scored them based on ease of setup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Builder Expert\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T14:35:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-07T00:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2019\/10\/How-To-Market-a-Product.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Monaghan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:site\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Monaghan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\"},\"author\":{\"name\":\"Maura Monaghan\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#\/schema\/person\/7c92f3842699550e9c23d9c20cf78404\"},\"headline\":\"How to Market a Product and Successfully Sell Online\",\"datePublished\":\"2019-10-31T14:35:16+00:00\",\"dateModified\":\"2024-02-07T00:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\"},\"wordCount\":2745,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2019\/10\/How-To-Market-a-Product.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\",\"url\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/\",\"name\":\"How to Market a Product | 13 Effective Strategies\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-market-a-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2019\/10\/How-To-Market-a-Product.jpg\",\"datePublished\":\"2019-10-31T14:35:16+00:00\",\"dateModified\":\"2024-02-07T00:00:01+00:00\",\"description\":\"Marketing your products online is a whole new business challenge. 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