{"id":59313,"date":"2021-09-02T03:40:35","date_gmt":"2021-09-02T10:40:35","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=59313"},"modified":"2023-01-05T02:39:07","modified_gmt":"2023-01-05T02:39:07","slug":"how-to-choose-a-domain-name","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-choose-a-domain-name\/","title":{"rendered":"How to Choose a Domain Name: 12 Expert Tips"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]When building a website<\/a>, you’ve probably come across choosing a domain name, but what exactly is it?<\/p>\n

Think of your website as a store on a street. The domain name is the sign out the front, pointing people inside. If it’s not the same name as your website, visitors might get confused and take their business elsewhere. It suddenly seems quite important, doesn’t it?<\/p>\n

Well, don’t worry! We’re here to walk you through choosing the perfect domain name. Chances are, you might not get exactly <\/em>what you want in a domain name, but there are a lot of ways around that. After all, you want visitors to find your website easily – and keep returning!<\/p>\n

How to Choose a Domain Name: Checklist <\/strong><\/h3>\n

It isn’t easy picking your domain name – especially with so many common names already taken. In fact, statistics suggest that there were a mind-boggling 363.5 million domains registered across all top-level domains in the first quarter of 2021<\/strong>.<\/a><\/p>\n

In this guide, we’ll take you through our 12 top tips for choosing a great domain for your site:[\/vc_column_text][vc_empty_space][vc_empty_space]\n<\/p>

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\n \n Research <\/h4>\n \n Before you choose your domain name, it’s vital you know what makes a good domain name<\/strong>. You don’t want to make a hasty decision and regret it down the line.\n

The first three tips deal with the research we recommend you do before you jump in. Let’s begin!<\/p><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n

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\n \n 0 <\/span>\n \n Figure Out Your Audience <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]The first step in choosing a domain name is to find out who you want to attract to your site. Not all sites are made the same. For example, small online stores will want potential customers to visit their store, whereas those who run blogs will want returning readers who are likely to share posts on social media.\n

You have to take into account your target audience. <\/strong>Your grandma might not want to click on a site with the domain name “www.blackskullblood.com”, but your death metal-loving nephew definitely will!<\/p>\n

You may think it’s as easy as just choosing your brand name – if Amazon can have “www.amazon.com<\/a>”, why can’t you have your brand’s name? Well, two things:<\/p>\n

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  1. Brand domains are often already taken, or very expensive to buy.<\/li>\n
  2. Brand domains don’t tell you anything about your company’s offering, and it doesn’t benefit your search engine rankings. This is something big brands won’t need to worry about as much as small or medium-size businesses – so, it’s worth considering before you take the plunge.<\/li>\n<\/ol>\n

    We think it wiser (as a smaller site starting out) to come up with your brand and domain name concurrently<\/strong>. It’s always best to hit the ground running, armed with all the knowledge, rather than find out down the line that you messed up.<\/p>\n

    You can always change your domain name to something more on brand once you’ve garnered an audience.[\/vc_column_text]\n