{"id":64679,"date":"2021-12-09T02:47:57","date_gmt":"2021-12-09T10:47:57","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=64679"},"modified":"2025-02-18T09:16:15","modified_gmt":"2025-02-18T09:16:15","slug":"selling-internationally","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/","title":{"rendered":"How To Sell Internationally: Reach New Markets and Boost Sales"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]If you&rsquo;re already <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-sell-online\/\">selling online<\/a> in the domestic market, it&rsquo;s worth taking a look across the water, too. Thanks to ecommerce, selling internationally is now easier than ever. With a wide range of online store builders and global marketplaces at your disposal, you can tap into new markets, increase brand exposure, and multiply your revenue streams.<\/p>\n<p>In this article, <strong>I&rsquo;ll show you how to sell internationally effectively.<\/strong> I&rsquo;ll explore the best online platforms that enable your business to reach audiences overseas, and offer my top tips on how to make more sales through international SEO, targeted marketing, simple packaging tweaks, and other clever tactics.[\/vc_column_text]<meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<\/p><div class=\"wbe-accordion\" id=\"why-should-i-sell-internationally?\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc-why-should-i-sell-internationally?-sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n Why should I sell internationally? <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-why-should-i-sell-internationally?-cont-0\">\n Selling internationally can open up a range of benefits for your store, including:\n<ul>\n<li><strong>Increasing brand exposure <span style=\"font-weight: 400\">&ndash; By entering new markets, you&rsquo;ll increase the number of customers you can reach.&nbsp;<\/span><\/strong><\/li>\n<li><strong>Reducing dependence on one market <span style=\"font-weight: 400\">&ndash; If you&rsquo;re only selling domestically, you run the risk of running into declining profits during periods of economic instability. Through diversification, you have a better chance of overcoming these obstacles.<\/span><\/strong><\/li>\n<li><strong>Experiencing significant business growth<\/strong> <strong><span style=\"font-weight: 400\">&ndash; Ultimately, if you&rsquo;re casting a much wider net and selling to more customers, you&rsquo;re likely to experience business growth on a larger scale.<\/span><\/strong><\/li>\n<\/ul>\n<p> <\/p><\/div>\n\n\n \n<\/div>\n\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How To Sell Internationally <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]When selling to international markets, the most realistic and cost-effective method is to sell online. Below, <strong>I&rsquo;ve listed the key ecommerce steps you should take if you want to get started now.<\/strong>\n<h3>1. Before You Start: Conduct Market Research<\/h3>\n<p>You can&rsquo;t dive into a new market unless you&rsquo;ve grasped the basics. To understand international buyers, their needs, and how their shopping behaviors are influenced by the economic landscape and evolving trends,<strong> you can&rsquo;t skip the <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/market-research-for-online-business\/\">market research<\/a> stage.<\/strong><\/p>\n<p>In fact, there are numerous factors to consider when picking an international market. While one market may sound potentially lucrative, it won&rsquo;t always make the best choice for your business. <strong>Here are some important factors to consider during your research:<\/strong><\/p>\n<ul>\n<li><strong>Cultural nuances <span style=\"font-weight: 400;\">&ndash; Each <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/identify-a-target-market\/\">target market<\/a> will have its own set of cultural nuances, like unique customs or communication styles, that are important to understand. If you want to communicate well with these new audiences, you need to know what these nuances are, or you run the risk of alienating your target market. For instance, some cultures may prefer either direct or indirect forms of speech, while others may showcase varying degrees of formality.&nbsp;<\/span><\/strong><\/li>\n<li><strong>Global trends <span style=\"font-weight: 400;\">&ndash; What&rsquo;s hot in one market may not be so popular in another. You can use tools like Google Market Finder or Google Trends to see what buyers from around the world are most interested in.<\/span><\/strong><\/li>\n<li><strong>Languages spoken <span style=\"font-weight: 400;\">&ndash; Most regions will consist of different groups of people that speak varied languages. Make sure that you identify these different languages early, so you can gauge how easy or difficult it&rsquo;ll be to localize your store for these specific consumers.<\/span><\/strong><\/li>\n<li><strong>Political and economic stability <span style=\"font-weight: 400;\">&ndash; A market&rsquo;s political and economic state can influence how much of a profit your business makes overseas. Check for any declines in consumer spending, trade restrictions or tariffs, or any political instability that could impact your store&rsquo;s operations.<\/span><\/strong><\/li>\n<\/ul>\n<p>Once you&rsquo;ve assessed these factors during market research, <strong>you&rsquo;ll have a better idea about which markets are most compatible with your business and what you&rsquo;re offering.<\/strong>[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Important To Know! <\/h4>\n \n Every country has a different set of tax rules &ndash; most of which are likely to impact you when you sell internationally. What you need to pay will depend on various factors: including the location you&rsquo;re selling from, the location you&rsquo;re selling <em>to<\/em>, and the types of products you&rsquo;re trading.\n<p>Before picking a target location for international sales, <strong>ensure that you make yourself aware of any tax implications, and build this knowledge into your prices where required.<\/strong><\/p><\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>2. Choose the Right Products To Sell<\/h3>\n<p>Equipped with a better understanding of your target market, you can now hone in on which products you&rsquo;d like to sell. However, you need to choose wisely. The items you select should align with the preferences of these new consumers.<\/p>\n<p><strong>Here are a few factors to consider:<\/strong><\/p>\n<ul>\n<li><strong>Adaptability <span style=\"font-weight: 400;\">&ndash; For best results, opt for a product that can be widely accepted across different markets. The more locations you can sell within, the more revenue you&rsquo;ll make overall.<\/span><\/strong><\/li>\n<li><strong>Demand <span style=\"font-weight: 400;\">&ndash; As you conducted market research, it&rsquo;s likely that you came across data showcasing the most popular trends in each market. Use this knowledge to your advantage and choose products that customers really want.&nbsp;<\/span><\/strong><\/li>\n<li><strong>Product availability <span style=\"font-weight: 400;\">&ndash; Shoppers may be interested in a product that isn&rsquo;t readily available in their region. Do you offer something unique that they may be looking for?<\/span><\/strong><\/li>\n<li><strong>Legal considerations <span style=\"font-weight: 400;\">&ndash;<\/span> <\/strong>Do you need a license to sell your goods in another country? For product types like food, medicines, or antiques, you&rsquo;ll need to make sure that your products are legal to sell in your chosen market and that you abide by trade regulations.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;127796&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>3. Build Your Online Store<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]When building your store, you have two options: use an <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/\">ecommerce website builder<\/a> like Shopify or Wix, or set up with a <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/global-online-marketplaces\/\">global online marketplace<\/a> like Rakuten or Amazon. Unsure which method to opt for? Let me briefly explain the differences below:<\/p>\n<h4>Ecommerce Website Builders<\/h4>\n<p>Ecommerce website builders, be it Shopify, Wix, or BigCommerce, will provide you with all of the tools needed to set up an online store quickly. They&rsquo;re also ideal for selling internationally, since they provide you with the sales features, marketing features, and support that you need to successfully reach new markets.<\/p>\n<h5>&#9989; The pros of ecommerce website builders:<\/h5>\n<ul>\n<li>Website builders make it easy to manage your store&rsquo;s costs, since they charge set pricing plans, and typically cover hosting and domain names for you.<\/li>\n<li>Some platforms have specialized sales tools to help you break into new markets. For instance, Shopify Markets provides tools to help you reach new consumers across the globe, customizing their experience to increase conversions and facilitate growth.<\/li>\n<\/ul>\n<h5>&#10060;&nbsp;The cons of ecommerce website builders:<\/h5>\n<ul>\n<li>Taxes are your responsibility if you&rsquo;re using a website builder. Before selling internationally, you need to have a clear understanding of the applicable sales tax rules so you don&rsquo;t run into any legal trouble down the line.<\/li>\n<li>Most website builders won&rsquo;t ship your orders for you, so you&rsquo;ll need to organize this yourself. However, they can come with shipping tools (like labels) that help you manage your orders.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;127800&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Important To Know! <\/h4>\n \n When it comes to translation features, not all ecommerce builders are created equal. <strong>Check that the platform you&rsquo;re interested in supports languages in the regions you want to target.<\/strong> For instance, though Wix supports 180 languages, you need to make sure that it covers all of the languages you need for your store.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h4>Online Marketplaces<\/h4>\n<p>If you want to reach new audiences fast, I recommend using an online marketplace like Rakuten, Alibaba, or Amazon instead of an ecommerce website builder. Because these platforms already have a huge audience base, you can spend less time on your marketing efforts<strong> since your store will be placed in front of thousands of users from across the globe.<\/strong><\/p>\n<h5><strong>&#9989; The pros of online marketplaces:&nbsp;<\/strong><\/h5>\n<ul>\n<li>Most online marketplaces are used to accommodating global audiences, so many of these sites already come with fantastic translation and localization tools. For instance, Alibaba has a translation feature that supports over 214 languages.<\/li>\n<li>Some online marketplaces, most notably Amazon, offer reliable order fulfilment services that take care of shipping for you.<\/li>\n<\/ul>\n<h5><strong>&#10060; The cons of online marketplaces:&nbsp;<\/strong><\/h5>\n<ul>\n<li>Because marketplaces have significant site traffic, it&rsquo;s possible for your store to get lost in the sea of search results. Competition is high, making it difficult for your business to stand out.<\/li>\n<li>Some marketplaces have high platform costs, which could impact your overall profit margins. Compare the rates between different platforms before making a final decision.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;127804&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>4. Set Up International Shipping and Payment Methods<\/h3>\n<p>To provide customers with a seamless shopping experience from checkout to order fulfilment, <strong>you need to set up your shipping and payment methods.&nbsp;<\/strong>I&rsquo;ve covered this step for you below.<\/p>\n<h4>What&rsquo;s the Easiest Way To Ship Internationally?<\/h4>\n<p>For shipping, I suggest partnering with a reliable fulfilment center that can outsource your shipping for you. Not only does this reduce stress and costs, but it can also speed up the delivery of customer orders since these centers will already have a streamlined system in place.<\/p>\n<p>These centers work in a simple way, holding your stock in (or near) your target location. Then, when you receive an order, the fulfilment center will pack the item and send it to the customer on your behalf.<\/p>\n<p>With international shipping often being expensive and slow, using a fulfilment center can be a smart move for fast-paced businesses.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Important To Know! <\/h4>\n \n Don&rsquo;t forget to organize your store&rsquo;s shipping and returns policy. Shipping and returns can be a little more tricky and costly when selling internationally, though fulfilment companies will offer you an option for <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/returns-management\/\">managing returns<\/a>, which can make things easier.\n<p>If your international sales require customers to take special measures for returns, this should be made clear in your returns policy <strong><span style=\"font-weight: 400\">&ndash; <\/span><\/strong> which should, in turn, be clearly available on your website. <strong>You should also take the time to update your shipping policy, in order to outline associated costs and timeframes for international shipping.<\/strong><\/p><\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h4>Which Payment Methods Should I Offer?<\/h4>\n<p>In regards to <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-accept-payments-online\/\">how you take payments online<\/a>, the more options, the better. If you only offer one or two payment methods, some customers won&rsquo;t be able to follow through with a purchase.<\/p>\n<p><strong>However, keep in mind that preferred payment methods vary from market to market. <\/strong>What&rsquo;s popular in one region may not be widely used in another. For instance, though paying with credit and debit cards is popular in America, Chinese shoppers tend to sway towards digital wallets such as Union Pay, Alipay, or WeChat Pay.<\/p>\n<p>Last of all, you need to be aware of any additional costs that come alongside your chosen payment methods. This encompasses<strong> transaction fees, intermediary bank fees, and currency conversion fees. <\/strong>I also recommend keeping a close eye on exchange rates, since any fluctuations can impact your <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/ecommerce-profit-margins\/\">ecommerce product margins<\/a>.[\/vc_column_text][vc_single_image image=&rdquo;127808&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>5. Localize Your Site<\/h3>\n<p>Before you publish your online store and get selling, <strong>you need to localize your site so it&rsquo;s<\/strong> <strong>personalized to the needs of your chosen market. <\/strong>To cover all aspects of your store, check that you&rsquo;ve localized:<\/p>\n<ul>\n<li><strong>Currencies <span style=\"font-weight: 400;\">&ndash; It should be easy for shoppers to change currencies. Different currencies are represented by certain symbols or codes, while the formatting of prices can also vary, so make sure that these are correct.<\/span><\/strong><\/li>\n<li><strong>Your domain name &ndash; <\/strong>While &ldquo;.com&rdquo; is often the default domain extension of most international businesses, you can have different domain endings based on the regions you operate in. For instance, a version of your site localized in Italy may end with &ldquo;.it&rdquo; instead.<\/li>\n<li><strong>Checkout <span style=\"font-weight: 400;\">&ndash; You should tweak your checkout depending on where you&rsquo;re selling. For example, invoicing is a popular payment method in Germany, so you could add this option to your checkout for German users.&nbsp;<\/span><\/strong><\/li>\n<li><strong>Page languages <span style=\"font-weight: 400;\">&ndash; Of course, shoppers won&rsquo;t be able to order from your site if they don&rsquo;t understand what each page says. An effective <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-build-a-multi-language-website\/\">multi language site<\/a> will make sure that all pages are accounted for, which includes specific features like navigation bars, product titles, <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-write-product-descriptions\/\">product descriptions<\/a>, sign-up forms, pop-ups, and call to action buttons.<\/span><\/strong><\/li>\n<\/ul>\n<p><strong>Remember to test your localized website before hitting publish.<\/strong> Things to look out for include incorrect translations, imagery that doesn&rsquo;t align with a market&rsquo;s cultural norms, inaccurate times or dates, and currencies that use the wrong symbols or aren&rsquo;t formatted correctly.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Important To Know! <\/h4>\n \n Think about how you&rsquo;ll assist international buyers if they ask for help. Though helping foreign customers can be challenging due to language or cultural barriers, there are multiple ways to get around this depending on your budget.\n<p>If you can&rsquo;t afford to hire support assistants that can speak a certain language, you could make use of <a href=\"http:\/\/uilderexpert.com\/brand\/ai-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI customer service<\/a> tools instead. For instance, <strong>you can use multilingual chatbots programmed to speak multiple languages and answer common customer queries.<\/strong><\/p><\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>6. Regularly Audit Your Store&rsquo;s Progress<\/h3>\n<p>Once your store is live, you can&rsquo;t stop there. You should be regularly <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/how-do-website-audit\/\">auditing your site<\/a> to make sure that its performance is supporting your sales goals, and not hindering them.<\/p>\n<p>You should be looking out for:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/ecommerce-security\/\">Ecommerce security risks<\/a> <span style=\"font-weight: 400;\">&ndash; You need to keep on top of your site&rsquo;s security to protect customer data during transactions. I recommend regularly updating your site&rsquo;s security protocols, since you&rsquo;ll want to be prepared for any <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-attack-types\/\">site attacks.<\/a><\/span><\/strong><\/li>\n<li><strong>Out-of-date content <span style=\"font-weight: 400;\">&ndash; Check your site for any broken links, blank imagery, or clunky design elements. Also, don&rsquo;t forget to update important information (like your shipping policy) if any key details have changed.<\/span><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\">Slow site load times<\/a> <span style=\"font-weight: 400;\">&ndash; Make sure that your site loads swiftly to prevent customers from feeling frustrated while they shop. The slower your store runs, the more likely that international shoppers won&rsquo;t follow through with a purchase.<\/span><\/strong><\/li>\n<\/ul>\n<p>During your audit, I also suggest spending time <strong>researching your biggest industry competitors.&nbsp;<\/strong>Examine their pricing (can you offer more competitive prices?), work out their best sellers, and see how their customers are responding to their business through review sites and social media channels.<\/p>\n<p>Additionally, make sure that you&rsquo;re keeping tabs on new market trends. If you spot a specific <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/best-high-margin-products-to-sell-online\/\">high-margin product<\/a> rising in popularity, or notice a dramatic change in consumer behaviors, <strong>it&rsquo;s a sign to adapt your ecommerce sales strategy accordingly.&nbsp;<\/strong>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Top Tips for Selling Internationally <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Now that I&rsquo;ve shown you how to sell internationally, here are some additional tips that&rsquo;ll enable you reach more customers and boost your sales further.\n<h3>Optimize Your Site for International SEO<\/h3>\n<p>For your site to appear in global search results, you need to optimize your store for <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/international-seo\/\">international SEO<\/a>. Make sure that your <strong>site pages, product listings, and metadata include target keywords that are popular in your chosen market. <\/strong>You can use popular tools like Semrush or Ahrefs to see which keywords are trending in specific locations.<\/p>\n<p><strong>&#10145;&#65039; Still need to look for the right keywords?&nbsp;<\/strong>Our guide to <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/keyword-research\/\">keyword research<\/a> will help you get started[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Tweak Your Marketing Strategy for Different Locations<\/h3>\n<p>If you already run an online store, you&rsquo;ve probably spent a considerable amount of time developing your <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/marketing-channels-for-ecommerce\/\">ecommerce marketing channels<\/a> to attract customers and convince them to buy your wares.<\/p>\n<p>Though this knowledge is certainly helpful, <strong>different international markets require different marketing approaches.<\/strong> In much of Europe and the USA, for example, most consumers will search for products through search engines like Google. In China, by contrast, search engines are widely restricted, leading to consumers having to find brands via other methods.<\/p>\n<p>By understanding the international market you&rsquo;re entering, <strong>you&rsquo;ll be able to generate a better <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/digital-marketing-roi-statistics\/\">marketing ROI<\/a>.<\/strong>&nbsp;For example, you may allocate large amounts of your marketing budget to search engine ads in the USA, while investing in a highly functional mobile application to appeal to the Chinese market.[\/vc_column_text][vc_single_image image=&rdquo;127812&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3><strong>Adapt Product Packaging and Labelling<\/strong><\/h3>\n<p>When sending packages abroad, you may need to adapt your <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/ecommerce-packaging\/\">ecommerce packaging<\/a> and labelling. For example, it might be neccessary to:<\/p>\n<ul>\n<li><strong>Change packaging<\/strong> <strong>to comply with local regulations<\/strong><\/li>\n<li><strong>Translate product information, instructions and warnings<\/strong> to the local language<\/li>\n<li><strong>Consider cultural sensitivities<\/strong> when designing packaging graphics<\/li>\n<li><strong>Apply country-specific certification or symbols<\/strong> to packages<\/li>\n<li><strong>Ensure that your packaging is durable enough<\/strong> to survive international shipping<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3><strong>Monitor Currency Fluctuations<\/strong><\/h3>\n<p>Currency fluctuations can seriously eat into your profits if you don&rsquo;t monitor them and adjust accordingly. So, it&rsquo;s important to set regular reminders to check key currencies and adjust your prices. <strong>This will not only limit your potential to lose money, but will also ensure that customers aren&rsquo;t put off by inflated prices.<\/strong><\/p>\n<p>Though some website builder platforms and payment providers will allow you to automatically update your foreign currency prices, it&rsquo;s important to check that yours does rather than leaving it to chance.[\/vc_column_text][vc_single_image image=&rdquo;127816&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3><strong>Embrace Cultural Sensitivity<\/strong><\/h3>\n<p>Doing business in other countries can be a fun learning curve.<\/p>\n<p>In order to embrace your new customers and show that you respect their culture, it can be a good idea to <strong>familiarize yourself with cultural sensitivities, norms, customs and taboos.<\/strong> You can then use your research to adapt your marketing messages and website to your local audience.<\/p>\n<p>This process will help you better resonate with your new target audience, and it will also help you identify language or imagery that may be deemed inappropriate.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Tip! <\/h4>\n \n One way to continuously improve your cultural fit with an international audience is to consistently seek <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/customer-feedback\/\">customer feedback<\/a> from buyers in that space. This is a fantastic method of gauging how overseas customers respond to your brand, allowing you to update your site, products, or marketing channels to better represent this unique cultural identity.<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How to Sell Products Internationally: Summary <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]While opening your business to an international audience can be highly lucrative, it can also feel both confusing and stressful for smaller businesses. However, by following the tips that I&rsquo;ve highlighted in this article, <strong>you can now understand the various factors that need to be considered when entering new markets.<\/strong>\n<p>Remember, the main steps you need to cover to sell internationally include:<\/p>\n<ol>\n<li>Picking your target location carefully<\/li>\n<li>Adapting your marketing strategy<\/li>\n<li>Planning operations such as shipping, returns, and fulfilment<\/li>\n<li>Adapting your website and customer service to meet local needs<\/li>\n<\/ol>\n<p>Once you&rsquo;ve mastered these easy steps, you&rsquo;re ready to make sales overseas!<\/p>\n<p><strong>&#10145;&#65039; Want to entice more shoppers onto your store?<\/strong> Check out our guide on how to <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/how-to-attract-customers-to-online-store\/\">attract more customers<\/a>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]If you&rsquo;re already selling online in the domestic market, it&rsquo;s worth taking a look across the water, too. Thanks to ecommerce, selling internationally is now easier than ever. With [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":127972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-how-to.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407],"tags":[],"class_list":["post-64679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\n<title>How To Sell Internationally: Six Steps to Success<\/title>\n<meta name=\"description\" content=\"Ready to reach new markets? 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Learn how to sell internationally in six easy steps, covering setting up, shipping, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Builder Expert\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T10:47:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T09:16:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/12\/Selling-Internationally-FI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Choules\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:site\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Choules\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/\"},\"author\":{\"name\":\"Holly Choules\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#\/schema\/person\/3c81b9b4417823af078998180e8fa0a7\"},\"headline\":\"How To Sell Internationally: Reach New Markets and Boost Sales\",\"datePublished\":\"2021-12-09T10:47:57+00:00\",\"dateModified\":\"2025-02-18T09:16:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/\"},\"wordCount\":3322,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/12\/Selling-Internationally-FI.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/\",\"url\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/\",\"name\":\"How To Sell Internationally: Six Steps to Success\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/marketing\/selling-internationally\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/12\/Selling-Internationally-FI.jpg\",\"datePublished\":\"2021-12-09T10:47:57+00:00\",\"dateModified\":\"2025-02-18T09:16:15+00:00\",\"description\":\"Ready to reach new markets? 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